SAN JOSE, California, November 16, 2021 / PRNewswire / – UserZoom, the Leader in Experience Information Management (XIM), Ends 2021 by Expanding its Presence in Key Verticals, Including Software, Financial Services, Healthcare, and GICs . The company has grown over 40% year-on-year in the first three quarters of 2021 and now has more than 950 clients globally, including 50% of the Fortune 100 spanning major global banks, major retailers, Social media innovators, healthcare brands focused on the customer. , and software publishers.
In an era where revolutionary digital experiences are no longer optional, businesses around the world recognize that user experience (UX) is a critical driver of growth, impacting customer acquisition, engagement and retention. . By providing in-depth customer insight through its proprietary research and testing platform, UserZoom helps businesses respond to the present moment. In September 2020, UserZoom increased $ 100 million as part of a funding round led by Owl Rock Capital to develop its XIM solution, which has been proven to help businesses develop and enhance powerful digital experiences.
“While business leaders recognize the critical importance of powerful digital experiences, far too many businesses rely on bad data, intuition and anecdotal evidence when designing customer journeys,” said Alphonse de la Nuez, co-founder and co-CEO, UserZoom. “It comes at a real cost, in terms of abandoned transactions, reduced loyalty and reduced market share. By delivering high-quality actionable insights developed through a combination of qualitative and quantitative research, and then helping companies connect that insight to their most important performance indicators, we enable our clients to make confident, focused decisions. that drive growth, reduce product development risk and provide a competitive advantage.
Extended management team to grow the business
UserZoom’s workforce grew by 35% in the first 10 months of 2021, and the company has added senior talent to its leadership team, including the CFO Gregg Hampton and head of marketing Sophie chester. Hampton joined Apttus, a middle office software platform that automates relationship management processes. Previously, he held various positions at HP, including general manager of enterprise software and vice president of finance, while Chesters previously held executive positions at Medallia, a SaaS platform for managing business. leading experience, and Google. Besides, Laurie Schultz joined UserZoom’s board of directors, bringing more than three decades of business development experience to the company, as well as a proven track record in delivering technology solutions to the market.
Product innovation for deeper insights and better decisions
UserZoom has also made significant investments in its offerings with its industry’s first QXscore, a standardized score for measuring the user experience (UX) of a company’s digital properties, products and services over time and against its competitors. . QXscore quantifies user and customer attitudes and behaviors in a single score on a 100-point scale, aligning experience performance with strategic business KPIs and highlighting opportunities for improvement.
Earlier this year, UserZoom announced the acquisition of EnjoyHQ, the market-leading experience information center, to strengthen the company’s ResearchOps (ReOps) capabilities. EnjoyHQ allows researchers to centralize and organize customer feedback and research results in one place, helping teams better consolidate and collaborate, regardless of data origin.
“As businesses grow their customer base and expand their digital offerings, the demand for data and information is growing exponentially,” said Sophie chester, Marketing Director at UserZoom. “Innovation requires a deep understanding of the end user and the ability to disseminate that user information throughout the organization in a systematic and holistic manner. UserZoom has pioneered the delivery of fast and rich information at scale, and we’re excited to continue working with top brands to shape the future of the digital experience. ”
UserZoom is the all-in-one Experience Insights Management (XIM) solution. Its platform and services provide the quantitative and qualitative information essential to measure and improve the digital experience. With offices in four countries, the company helps global brands like Google, Oracle, Aetna, Santander, News UK and half of the Fortune 100 raise the bar for a great digital experience. To learn more, visit www.UserZoom.com.
Prosek Partners on behalf of UserZoom