Think this way if you want to set up your business for success

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Nobody is perfect. We all make mistakes. What is crucial is that we learn from them. And especially in this culture of hiding, we own them and share them with others so we can all learn and grow. It won’t always be fun. Share a cautionary tale of failure, for example. But embracing them and sharing them, thinking about what went wrong in order to fix the situation next time, will bring respect.

Authentic, compassionate, and transparent leaders with an added edge of curiosity are the future. Yet to foster all of these traits, you cannot lead without respect. So swallow that pride and share your lessons learned. And in doing so, help yourself and others. It’s a win-win.

And so to business. How can I contribute to this conversation, now that I’ve set the scene? Given the difficult times that all businesses have been through in recent years, our company has grown rapidly, changing the business model, scaling and expanding into new markets. I would put all this on the pedestal of success, but it was not without difficulties. Whoever said the road to success is never smooth wasn’t kidding!

Reflecting on our trip, here are my main takeaways:

Culture is king

I’m all about the value of culture. I can wax lyrical about this for hours. I cannot stress its importance for a sustainable, agile and happy workplace. Happy people equal happy customers equal happy business.

Often in times of rapid growth, numbers and metrics take precedence over the soft stuff. However, growth cannot be sustained without these foundations, values ​​and cultures upon which great things can be achieved. Even if you have a large crop, especially in times of growth, you should give it an even higher priority.

Think about it. We all know how easy it can be to get caught up in an urgent project that promises big things. Yet, if no one in the company knows what the vision is, or how this project and its amazing results will contribute to the overall goal, growth will not be sustainable.

Remembering who you are as a business is key.

Communication is king

Then you need to articulate that to your teams. Defining the strategy and aligning it with your culture and values ​​is one thing. Communicating this to the team and involving them is another.

I go back to my previous example. Focusing on the ROI of a project, it can be easy to lose people along the way (physically and mentally) if we don’t keep them informed and get their buy-in. And if people aren’t engaged or connected to your mission and vision and understand the role they play, it’s going to be hard to drive rapid growth.

Ironic really, given the financial impact we know the engagement can have.

Related: 6 Essential Components of a Solid Growth Strategy

People are prince and princesses

This has two elements. Your employees and your customers. I’ll start with your people. They are your most important and powerful asset. You hired them because they’re great, they fit your culture and your business. They are the reason you are at this stage of the business.

So why, in times of rapid growth, do we hire quickly? To fill the position, check the box and move on? We all know the cost to the company of hiring the wrong person, both financially and culturally. Because time is not our friend. You know what, take your time. Or repent at leisure.

Roles must be filled quickly; I understand. But it’s essential to spend time identifying what the role really requires. What skills are essential and, just as important, what characteristics and attitudes are essential for the job and the company. It’s a matter of attitude versus ability.

Start with the right person, invest in them, give them ownership and do it every day. This is how you build a business that will grow long into the future.

Your customers are just as important. Without them, you have nothing to do. Successful businesses are built around their customers; exceed expectations and excel in service. To do this, you must understand their needs and wants and overcome them. You need to be in constant communication, actively listening to feedback. I hope this is what drives your rapid growth. It should be a driving force.

Related: The Key to Achieving Your Business Growth Strategies Is Talent

Prepare for success

Growth is not everything. This does not always mean success and security. It can be, however, if you lay the foundation. So before diving headlong, take a step back and assess the status quo. Highlight areas for improvement and fix them. Move with the problems and you only intensify them.

Pursue your growth only when you are ready to succeed. If you are already the best you can be, you can scale successfully and sustainably.

Related: 3 Ways to Tell If Your Growth Strategy is Really Helping You Grow

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