Senior Wins McDaniel College’s $5,000 Innovation and Entrepreneurship Challenge


Joshua Arruda, a senior at McDaniel College in Morrisville, Pennsylvania, makes his winning presentation Thursday at the college’s sixth annual Innovation and Entrepreneurship Challenge. (Photo courtesy of McDaniel College)

McDaniel College senior Joshua Arruda won the college’s $5,000 top prize on Thursday Sixth Annual Innovation and Entrepreneurship Challenge at Roj Student Center’s Naganna Forum.

The three-time accounting, economics and business administration major from Morrisville, Pennsylvania also received $1,000 as a People’s Choice winner.

Arruda’s entry, HiQ Basketball, is a subscription service for young athletes, leveraging existing online platforms, to deliver basketball IQ training at basketball camps and to individuals.

Aunt Fancy’s, presented by sophomore Laura Vonella, an arts-communications major with an entrepreneurship minor from New Oxford, Pennsylvania, received $1,000 as a finalist.

Dspence LLC, presented by sophomore Kiyara Fleming, a sociology student from Baltimore, was the recipient of the $1,000 Community Changer Award.

The five finalists also participated in McDaniel’s five-week Innovation and Entrepreneurship Training Program prior to the competition, led by McDaniel Entrepreneur-in-Residence Jennifer Yang. The program pairs each student with a mentor – alumnus, faculty member, or local business owner – who helps them develop their ideas in preparation for the competition.

The competition is part of the Innovation and Entrepreneurship Program. Aimed at developing basic entrepreneurial skills, this academic program is open to students of all majors. Through the program, students have access to Entrepreneur-in-Residence, Alumni Relations, Mini-Grants, and other events like the Innovation and Entrepreneurship Challenge. McDaniel students can also choose to minor in entrepreneurship or major or minor in marketing.

Mike Looney, a lecturer in business administration and economics, is the director of the innovation and entrepreneurship program and acted as emcee at the event. His courses include topics on starting a business, ethics, innovation and investing. He has over 30 years of experience in the pension services industry and is the founder and current principal of Chesapeake Benefit Partners.


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