Proforma, the $500 million technology and business success leader, partnered with the Promotional Products Association International (PPAI) last week to host its exclusive networking and educational event, Elevate.
Last year’s in-person meeting was canceled in response to the pandemic, so Proforma and its partners were excited to kick off 2022 together! Elevate and the PPAI Expo combined were the industry’s largest vendor gathering with over 1,000 attendees. These savvy exhibitors proudly showcased over 100,000 promotional products, selected based on the latest industry trends.
“Proforma’s 300 Elevate attendees participated in interactive sessions with vendors and took part in the celebration of the first of eight technology releases planned for 2022,” said Billie Jo Mathusek, Chief Marketing Officer of Proforma. “They even got a first look at Proforma’s latest sales and marketing resources, which are instrumental in the double-digit growth forecast for this year.”
As the organization looks to the future, Proforma also celebrated the release of ProStores University, the industry’s only training and certification program for its proprietary e-commerce platform.
“ProStores University will provide a systematic approach to delivering this training and provide a pathway to becoming a certified e-commerce consultant,” said Stan Maxwell, Chief Strategy Officer of Proforma. “The response from our owners has been overwhelmingly positive, with many of our courses reaching capacity within hours.”
Source: pro forma
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