PRCA Africa launches flagship survey on the state of the industry


The Public Relations and Communications Association (PRCA) Africa has launched its inaugural study examining the state of the public relations and communications industry in Africa.

The flagship study, conducted by Reputation Matters, will gather industry demographics and investigate issues such as perceptions of corporate PR, ethics, talent and the impact of the pandemic.

The survey comes on the eve of PRCA Africa’s first anniversary. Because launch, the world’s largest public relations professional association has expanded its presence across the continent with members from agencies, internal teams and as freelancers.

The survey takes a few minutes to complete and all responses will remain anonymous.

PRCA Africa President Jordan Rittenberry said:

“The report on the state of the PR landscape in Africa will greatly benefit PR and communications professionals in Africa. What we do know is that we are in one of the most exciting and dynamic regions in the world for public relations and communications. But where are the opportunities for growth? And what ethical challenges do we still face? This is an opportunity for us to gather in-depth analysis of how the industry is actually tracking and inform PRCA Africa’s policy priorities for this year and beyond.

Regine le Roux, Managing Director of Reputation Matters, said:

“Making public relations a priority and finding ways to secure a seat around the board table has always been of great interest to us. Through this research, the PR industry will be able to learn from each other and find ways to grow together. There is so much knowledge and lessons to be shared with each other across the continent.

Take the survey here.


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