Parent Company Launches FaZe Rain’s RCVRY Cannabis Brand

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Happy Jane to host early access for RCVRY on September 12as well as a meeting at Calma West Hollywood on September 17

100% of profits will be donated to “peer-to-peer” recipients with the aim of promoting a natural and healthy lifestyle

SAN JOSE, CA., September 12, 2022 /CNW/ – TPCO Holding Corp. (“The parent company” or “the company”) (NEO: GRAM.U) (OTCQX: GRAMF), a consumer-focused leader California cannabis company, today announced the exclusive launch of RCVRY, a premium cannabis brand co-founded by nordic cat (aka FaZe Rain), Youtube star and co-founder of popular esports and entertainment organization, FaZe Clan, with Quinn “The Wizard”, Yonatan Hagos and Eric Kahn. RCVRY, created in partnership with premium cannabis brand Caliva from The Parent Company, will open early access hosted by Happy Jane on monday september 12 at 1:00 p.m.. The first 33 participants will receive guaranteed access to RCVRY launch products, limited edition gifts and VIP privileges at the next RCVRY activation. All profits made during the launch will be donated to peer-to-peer beneficiaries in need of financial assistance, with the aim of promoting a natural and healthy lifestyle.

“When I started my journey with cannabis in 2015, I had very little knowledge of the different strains and experiences available to consumers. As I learned more about the space, I I understood the need to develop the potential of the industry by helping to advance the general acceptance of cannabis,” said Nordan. “RCVRY was created to pursue this goal and change opinions about cannabis while providing a constant source of premier flowers to all members of the RCVRY community. We are focused on providing the cleanest cannabis possible to our consumers.”

“We are delighted to partner with nordic cataka FaZe Rain, and the RCVRY team, who share our passion for the plant,” said Trojan Datcher, Chief Executive Officer of the Parent Company. “FaZe Rain brings a huge audience, and our collaboration represents a great opportunity to unlock the synergy between the gaming and cannabis communities. My priority continues to be optimizing our portfolio of high-quality, authentic brands, and our partnership with RCVRY is another great addition to our roster.”

FaZe Rain was inspired to start the RCVRY project following his difficult recovery process from severe nerve damage, when cannabis became an important part of his well-being. RCVRY is a cannabis brand created to support a lifestyle focused on wellness and creativity. The launch will feature limited eighths of a drop of the “Rainz Runtz” strain, which was hand selected by the RCVRY team in conjunction with TPCO and is the product of a meticulous process in search of exclusive flowers. This strain gives off a slight berry scent and is part of the same lineage as the Zkittles and Gelato phenotypes. Rainz Runtz will be available in limited quantities exclusively at the Calma Dispensary in West Hollywood. The product will not be available for delivery.

Calma West Hollywood (1155 N La Brea Ave) and Happy Jane will organize a meet-and-greet on Saturday September 17 of 1:00 p.m.-4:00 p.m. with nordic cat and friends to celebrate the launch. At the event, Nordan will interact with customers while offering limited-edition giveaways and the opportunity to enjoy an on-site photo booth. The product features a QR code that gives customers access to a survey contest with questions about Nordan. The winner will have the chance to hang out with Nordan and his friends at a private location in Los Angeles after the event. The event is open to consumers 21 and older (or 18 and older with a medical recommendation).

For more information, please visit, www.rcvry.io. Reference to information included on the websites does not constitute an incorporation by reference of the information contained or available through such websites, and you should not consider such information to be part of this press release.

Forward-looking statements

This press release contains forward-looking information within the meaning of applicable securities laws that reflects the parent company’s current expectations regarding future events. The words “will”, “expect”, “intend”, “believe” and similar expressions are often intended to identify forward-looking information, although not all forward-looking information contains these words of identification.

Specific forward-looking information contained in this press release includes, but is not limited to, statements regarding the launch of the RCVRY cannabis brand. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond the control of the parent company, which could cause actual results and events to differ materially. of those disclosed or implied. by such forward-looking information. These risks and uncertainties include, but are not limited to: changes in general economic conditions, including the impact of rising inflation, significant and continued price compression of flower oil and distillate oil in the California market, competition in our wholesale and omnichannel retail channels, business and political conditions, changes in applicable laws, U.S. and Canadian regulatory landscapes and cannabis enforcement, changes in public opinion and perception of the cannabis industry, reliance on the expertise and judgment of senior management, and factors discussed under “Risk Factors” in the parent company’s annual report on Form 10-K for the fiscal year ended December 31, 2021 filed with the SEC on March 31, 2022 and in the Company’s periodic reports subsequently filed with the SEC and in the Company’s filings on SEDAR at www.sedar.com. The Parent Company undertakes no obligation to update this forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

Caution Regarding Cannabis Operations in United States

Investors should note that there are significant legal restrictions and regulations that govern the cannabis industry in United States. Cannabis remains a Schedule I drug under the US Controlled Substances Act, making it illegal under federal law in United States for, among other things, cultivating, distributing or possessing cannabis in United States. Financial transactions involving proceeds generated by, or intended to promote, commercial activities related to cannabis in United States may form the basis of prosecution under applicable US federal money laundering laws.

Although the federal government’s approach to enforcing these laws in United States has tended not to be enforced against individuals and businesses that comply with medical or adult use cannabis programs in states where such programs are legal, strict compliance with state cannabis laws will not excuse parent company from liability under US federal law, nor will it provide a defense to any federal proceedings that may be brought against the Company. The application of federal laws in United States poses a significant risk to the parent company’s business and any proceedings brought against the company under it could adversely affect the company’s operations and financial performance.

About FaZe Clan

FaZe Clan is a global lifestyle and media platform rooted in gaming and culture with over 500 million followers across social platforms. Its roster of content creators, esports professionals and world-class gamers includes Kyler Murray, LeBron James Jr.Offset, Snoop Dogg and more.

About the parent company

The parent company is a vertically integrated, consumer-focused cannabis company with eleven retail outlets, four delivery centers and a curated product portfolio, including Monogram by Shawn “JAY-Z” Carter, Caliva, Mirayo by Santana, Fun Uncle and Deli.

The parent company is committed to leveraging its status to help build a fairer cannabis industry. His social venture capital fund aims to break down systematic barriers to entry and provide minority entrepreneurs with meaningful opportunities for participation, growth and leadership in the multi-billion dollar legal cannabis industry.

The common shares of the parent company are traded on the NEO Exchange under the symbol “GRAM.U” and on the OTCQX under the symbol “GRAMF”.

For the latest news, activities and media coverage, please visit www.theparent.co or join us on instagram, LinkedInand Twitter.

SOURCE The parent company

For further information: Media contact: MATTIO Communications, [email protected]

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