Miva receives growth investment from Equality Asset Management


Miva announced that it has secured a large equity investment in Boston-based growth capital firm Equality Asset Management and that the e-commerce platform will continue to be led by CEO Rick Wilson.

“As the pandemic emerges, the e-commerce industry is well positioned to grow as more merchants diversify their revenue streams and reassess customer engagement online. As we double down on the things that continue to differentiate us in the market and focus on our growth, we are excited to partner with Equality Asset Management to enter the next phase of our evolution.

Rick Wilson, CEO of Miva

Miva has been providing a flexible and modern e-commerce platform to retailers, wholesalers and distributors for over twenty years, providing them with the tools and capabilities they need to grow their businesses.

The company creates more agility for its B2B and D2C customers at every stage of the sales journey.

Whether it’s integrating with existing systems such as its recent partnership with Hello Retail, creating organized shopping experiences or offering a customizable online store for direct selling, rich functionality, ease of use and the customizable nature of the platform have made it the technology of choice. for thousands of businesses around the world.

Additionally, Miva’s low total cost of ownership and high customer satisfaction rates continue to be recognized by the industry as customers discover new revenue streams.

“For midsize businesses and enterprises alike, the requirements for managing back-end systems and supply chains have become increasingly complex due to the complexity of product catalogs, price books and multiple points of contact with customers. Miva recognized early on the need to introduce affordable and configurable solutions that drive automation and lower operating costs. We are excited to partner with Rick and the Miva team to support their future growth and success. “

Jeff Del Papa, co-founder and CEO of Equality

For more than 20 years, Miva has helped businesses realize their potential by enabling retailers, wholesalers and direct-to-consumer sellers across industries to transform their businesses through e-commerce. Financial terms of the transaction were not disclosed.

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