Update: March 26, 2022 6:34 p.m. STI
New Delhi [India], March 26 (ANI/NewsView): Antara, part of the $5 billion Max Group, today announced the launch of its 10-bed home care facility in Jasola. The launch comes on the heels of Antara’s announcement to invest more than Rs 300 crore in senior living, care homes and home care services and MedCare products over the next 3-4 years. This is the fifth such facility to start since the first was launched in 2020. Antara will set up a chain of 30 to 35 such facilities, including memory care homes.
The primary focus of the new nursing home will be dedicated pre- and post-operative care in Delhi-NCR with a particular focus on international and domestic medical tourism. With the easing of COVID-19 standards and the fourth wave expected in mid-2022, there is an increased need for dedicated care properties. The property is close to hospitals/nursing homes, providing easy access.
Care Home’s services are for people over the age of 55, who need more immersive interventions in their daily lives due to medical or age-related issues. Antara Nursing Homes provide health care and monitoring services with round-the-clock nursing support from medically trained health professionals, as well as daily medical consultations, vital monitoring, protocols medication administration and emergency response, nutritionally assisted meals, regular physical activity, physiotherapy and counselling. sessions.
Care home offerings include recovery care, assisted living and rehabilitation. Recovery care focuses on recovery before and after hospitalization, while assisted living provides facilities and services for seniors who need help with their daily needs. Rehabilitation services consist of physiotherapy and wellness programs designed to keep seniors mentally and physically fit.
Commenting on the launch of the new retirement home, Rajit Mehta, MD and CEO of Antara, said, “Given our rapidly changing demographics, our ability to care for our seniors needs to be fundamentally revamped. Currently, the elderly care segment is fragmented. and requires carefully curated holistic solutions. Antara’s nursing homes are another step in providing a home-like environment with specialist services and 24/7 support for seniors. It brings us a little closer more of our goal to create an integrated care and wellness ecosystem. for old people.”
Antara care homes have communal facilities such as dining halls, activity spaces and lounges, well-equipped with senior-specific details in addition to regular engagement activities. Residents receive nutritionally assisted meals in a home environment and have access to specially designed care plans for the duration of their stay under the consultation of in-house and out-patient physicians.
Globally, assisted care services are an established and sought-after category, especially in markets such as Japan, Singapore, the United States and many parts of Europe. India is still in a nascent stage, but as much of the country’s population gravitates towards ageing, the demand for assisted care services is expected to increase with an increase in the affluent elderly population, many of whom seek services and specialized solutions. to their changing needs. The COVID-19 outbreak has accelerated the demand for reliable and professional services and solutions for older adults.
Launched in 2013, Antara is a wholly owned subsidiary of Max India Limited, one of the three listed entities of the Max Group. It is an integrated service provider for all aged care needs, operating two main business lines – Aged Residences and Assisted Care Services.
Antara’s premier residential community in Dehradun comprises nearly 200 apartments spread over 14 acres of land. In 2020, he launched a new senior residence in Sector 150 of Noida. With 340 apartments in its first phase of development, it will meet the social, recreational, educational, welfare and health needs of the elderly. He should be ready for possession by 2024.
Antara’s assisted care services include ‘nursing homes’, ‘home care’ and ‘MedCare’ products. This line of business caters to people over the age of 55, who need more immersive interventions in their daily lives due to medical or age-related issues. From their first facility in Gurugram, the nursing homes provide long-term care for seniors who need constant medical and nursing supervision, as well as acute care services for the recovery of seniors.
Antara plans to build a chain of 35-40 care homes over the next three years. Its home care services provide well-equipped, medically trained professionals who provide care for the elderly in the comfort of their homes. The MedCare product service vertical is a one-stop platform for the daily medical equipment needs of the elderly.
Recently, Antara conducted a survey, the first of its kind, “The State of the Elderly”. He attempted to better understand the elderly population by emphasizing their aspirations, preferences, challenges and opinions on today’s socio-cultural and economic issues. The study, conducted in the Northern (Delhi-NCR), Southern (Chennai, Bangalore and Hyderabad) and Western (Mumbai and Pune) regions, covered 2,000 middle and upper class elderly people aged 55 years and older.
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