In 2016, Khloé Kardashian launched Good American. What started as a size-inclusive denim line has expanded to include swimwear, shoes, and other clothing options.
The 37-year-old reality star has an eye for fashion, and for the past five years her luxury clothing line has received rave reviews. With sales topping $155 million in 2021, the denim line is doing great.
Unfortunately, the employees don’t fare so well. Recent Glassdoor online reviews reveal that while Kardashian may be a great businesswoman, her company may not be the best place to work.
The Good American denim line
Emma Grede is the co-founder of Good American. The successful businesswoman also helped Kim Kardashian West launch her Skims brand in 2018. According to CNBCthis company has a current valuation of $1.6 billion.
Good American had one of the most successful denim brand launches in apparel history. fashionista reported that the company sold $1 million worth of apparel on the first day of the product’s release.
Marketed as “body-positive” and “curve friendly”, the jeans range in size from 00 to 24 and are often included in fashion publications’ “best of” lists.
The company receives mixed reviews from its employees
Despite the clothing line’s huge success, current and former Good American employees have posted mixed reviews on Glass door, a website that promotes transparency in the workplace. Importantly, Glassdoor has stated that they are “…unable to fully confirm the identity of our users, the veracity of their contributions, or their employment status.”
While some workers say it’s a great company with opportunities for personal growth, others say it’s a high-stress environment and not a “traditional 9 to 5 job”.
According to Glassdoor’s reviews, “Good American has an overall rating of 2.9 out of 5.” Benefits and compensation are rated at 3.1 out of 5, but only “26% of employees would recommend working at Good American to a friend and 26% have a positive view of the company.”
Glassdoor reviewers generally mention that the perks of working at Good American are benefits, senior management, and career development. Cons include “work-life balance, culture, management”.
Several workers noted relentless turnover, manipulative management and toxic leadership. An anonymous employee said, “At first it feels like you’re working to make the world a better place. But once there, it’s very clear that none of the top executives believe in most values and only care about money.
Controversy is not new to Good American
This isn’t the first time Good American has faced controversy over its work environment. When the business first opened, naysayers accused Kardashian of running a “sweatshop.”
According to Daily Mailthe keeping up with the Kardashians The star gave fans an exclusive tour of her Los Angeles factory on Snapchat. When followers questioned her business ethics, Kardashian joked, “Watch your mouth. All earn salaries and all are employed in LA! Know your information before giving your opinion.
In 2017, the single mother faced copyright infringement claims for her denim clothing line. According to People, designer Destiney Bleu has accused Kardashian of stealing her clothing designs for a dazzling bodysuit. The mompreneur was quick to respond, saying:
“In no way did Good American or Khloé Kardashian infringe on another brand’s intellectual property and we are going through the appropriate legal channels to handle the situation.”
In June 2021, Speed cameras online reported that the women reached an agreement for an undisclosed settlement amount and the case was eventually dismissed. Blue was suing for $10 million in damages.
In 2020, Kardashian was accused of lacking diversity in her workforce. The business owner was quick to respond. The Daily Mail reported that it posted employee statistics on Instagram, saying only 15% of its employees were black, with 32% people of color.
Kardashian came under fire again in 2020, when, at the start of the pandemic, she was heavily criticized for taking out more than $1 million in PPP loans to help maintain sales, despite her massive net worth.
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