Dive into a Blue Ocean Shift to Maximize Opportunities


PETALING JAYA: Over the past two years, many businesses have successfully pivoted, but there are still some that are struggling even as Malaysia begins its transition to the endemic phase.

Here are the frequently asked questions: “Where do I start? What industry should I go into? Should I stay in the same sector and try to do better?

There is no single answer, but there is a process to discover it based on your current situation.

This is the very reason why many companies are asking for help in discovering the “how” using a systematic methodology called Blue Ocean Strategy.

The Blue Ocean Strategy is a tried and tested concept for creating Blue Oceans of opportunity.

Despite the powerful thinking it advocates, the concept comes with an array of tools derived from rigorous research of strategic moves across multiple industries.

Star’s Blue Ocean In Action Lab will take place April 25-26, 9am-5pm, at Menara Star here. The two-day masterclass is for business owners and leaders who want to experience the “ah ha” moment that sparks change, innovation and growth.

While some might have the ability to generate ideas out of the blue, most of the time there needs to be a systematic approach to creating a strategy that maximizes opportunity and minimizes risk, not to mention be sustainable.

This is a critical point to avoid entrepreneurial myopia at all costs.

But at the same time, the process must also be creative, playful, collaborative and visual in order to stimulate innovative thinking.

Facilitated by Dr. Raj Kumar, CEO of UCSI Consulting Group, this fast-paced program is designed for participants to master practical ways to reimagine and reinvent their business during the endemic phase using practical Blue Ocean Strategy tools. & Shift, cases and frameworks updated in plenary. sessions and putting them into action for their own businesses.

Now, after two years of periodic closures, the Blue Ocean Strategy sessions are back.

The Blue Ocean in Action Lab is designed to help businesses, especially SMEs, navigate growth as Malaysia begins its transition to endemic. The lab will address key issues facing businesses through a systematic tool-based process.

Key topics that will be covered include reinventing value and profit propositions, creating growth charters, strategic pricing, managing portfolios, and improving leadership in times of crisis.

In this powerful two-day lab, you’ll get hands-on experience on ways to make a Blue Ocean Shift. Admission is RM2,600 per person (including 6% SST) and this is an HRD Corp claimable workshop.

To register, visit bit.ly/BOSLab.


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