Belkin announced this week that a new power strip product, the 3-Outlet Power Cube with USB-A, is now available through Amazon, at an MSRP of $24.99.
The product includes three AC outlets, 3 USB-A ports and a 5ft/1.5m cable. It also comes with a two-year warranty. The product is capable of charging up to six devices at once.
“Belkin has been a leading and trusted energy brand for 40 years, bringing to market innovative solutions designed primarily with safety and compliance in mind. We are not a corner-cutting brand,” Jon Roepke, director of product management at Belkin, said in the statement.
“The Power Cube is the latest addition to our wide range of power and connectivity products, offering consumers a modern, palm-sized power solution for everyday use and even on the go – it’s small enough to be stowed in hand luggage.
Also this week, Belkin announced what it called a “rebranding,” including a new logo. The name change is for “[reposition] the brand for the needs of today and tomorrow, while remaining true to its 40-year heritage of creating captivating solutions. The brand’s visual identity has been refreshed to fit and adapt to the needs of a modern business, as Belkin expands into new product categories and channels at breakneck speed.
Belkin has retained the visual communications agency North to carry out the rebranding.
“We approached this rebranding with empathy for the needs of our consumers and we want to rearticulate our purpose, principles and personality. This was approached through a rigorous process of listening to and systematically balancing the values of our past, present and future. Our continuing signature is our commitment to crafting quality, innovative solutions that empower people to achieve more with their everyday passions,” said Wesley Kim, Vice President of Marketing.
In June, Belkin introduced a new 3-in-1 charging stand, intended to provide fast charging for Apple devices. This product had an MSRP of $149.99.
Belkin was purchased by Foxconn in 2018, but now operates as an independent subsidiary of that company.