Animation for talent development: the importance of capturing, storing and disseminating knowledge


Did you know that animation can be used to bridge the gap between knowledge management (KM) and talent development (TD)?

In fact, it’s an effective way to capture, store, and disseminate knowledge among employees. By using facilitation to couple KM with a TD plan, companies can implement a powerful systematic approach that cultivates a culture of learning. This approach is rapidly gaining traction as a cost-effective and efficient way to prepare employers for the challenges of the emerging workforce.

According to ForbesPoor knowledge sharing practices cost Fortune 500 companies $31.5 billion a year.

KM is particularly important when it comes to talent development, as a large part of the costs incurred by not implementing an effective KM system is the direct result of knowledge loss, which is directly related to TD.

Employers can leverage the power of animation and implement on-screen learning strategies such as tutorials, explainers, and training videos to ensure valuable company knowledge is kept alive. safe and accessible and used in a powerful TD program.

Talent development

Many studies have shown that animation can communicate complex information, promote learning, facilitate understanding and improve job performance. As the digital age continues to evolve, more companies are turning to video and animation to serve as a learning function for professional development.

Using animation for KM and TD:

  • Improves engagement and retention rates with an easy-to-summarize visual format
  • Provides a versatile format that can be used to communicate a wide range of information
  • Allows companies to create personalized content tailored to the needs of a specific workforce
  • Reduces costs associated with traditional training methods, such as in-person seminars and workshops
  • Can be used to create a knowledge transfer database that remote employees can access to store, share and locate information

Increase learning potential

The role of the visual component in learning cannot be underestimated for TD. According to a recent study carried out by MIT, 90% of the information transmitted to the brain is visual. By simplifying complex concepts with a visually stimulating design, animation can help engage learners in ways not possible with traditional learning methods.

Share information

An effective TD system can help capture and share information across an organization, improving communication and collaboration within the work environment. Using animated video, screen-based technologies and the Internet, an incredible wealth of knowledge sharing and productivity is accessible.

Transfer of tacit knowledge

Tacit knowledge is the type of knowledge that is difficult to pin down and express in a direct way. It’s the kind of thing that is often understood without being told and is often personal or cultural in nature. Because tacit knowledge can be so difficult to explain, companies can struggle to transfer this information from one employee to another.

This can be a particular problem when employees leave the company, as they take this valuable knowledge with them. Animation models act to provide a viable medium of transmission by creating a virtual, on-screen environment in which employees can interact and share tacit knowledge similar to a visual language that is seen and easily observed, then translated into business goals. .


Stories that illustrate real benefits make it easy for employees to understand opportunities and consequences in ways that other forms of knowledge cannot. HR departments can also create relevant personas that guide employees through complex information or support key messages with engaging visual designs.

Be lively

Animation has become an important e-learning tool that helps employees learn essential skills and is useful when used in combination with other e-learning resources like simulations and games. In fact, facilitation can help employees learn faster and retain more information at a lower cost than traditional methods such as in-person seminars or workshops.

Organizations that invest in the TD of their employees will enjoy a wide range of benefits, including improved employee retention rates. A recent Forbes A research survey shows that 93% of employees said they would stay with a company longer if that company invested in their career development.

If you would like to learn more about how animation can benefit your organization’s TD program, visit Vyond today!


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