London – After two turbulent years, Adagio’s ambitions remain unchanged. The European market leader in the aparthotel sector continues to collaborate with other companies and is constantly on the lookout for new innovations. Adagio currently consists of three brands, with 122 aparthotels and nearly 14,000 apartments in 13 different countries.
The company plans to double its portfolio with more than 220 aparthotels worldwide by 2025. A very ambitious goal, even if Adagio has already demonstrated its ability to do so: in 2021, the brand broke all records with the opening of ten new addresses in five countries. Adagio continues its success with the recent announcement of its official partnership with its four-star aparthotel Adagio London Stratford and the famous London Stadium. Adagio’s latest significant openings include Qatar and Malta, two countries where the brand was not previously represented.
In 2023, the focus will remain on international expansion with properties planned in Abidjan, Antwerp, London and Bucharest. Nevertheless, France, the group’s original market, will also be highlighted with new openings planned in Rouen and Boulogne-Billancourt, allowing Adagio to maintain its leading position.
An experienced operator of aparthotels, Adagio offers several development paths to implement its expansion strategy and achieve its objective: rental, management or franchise. Thus, the group’s expertise in the medium and long stay segment is now made available to franchise partners, this mode of operation becoming a key development axis for Adagio in France and around the world. In 2018, five Adagios franchisees are in the portfolio. In 2022, just four years later, there are now 18. There are also 15 new openings with franchise partners planned over the next three years.
Innovative concepts adapted to new needs
The strong development of Adagio is the result of the implementation of many innovative concepts meeting the new expectations of travellers. In 2021 alone, the group launched the new apartment concepts “Adagio access Living Hub” and “Adagio Smart Home”. In 2022, Adagio is launching its “Co-living design” with the first Coliving Apartment having opened in Paris in February. These innovations are in addition to the launch of “The circle”, Adagio’s concept of public space. All the new concepts can be discovered at the Adagio Paris Bercy Village, the group’s innovation laboratory.
Flexible with buildings – strong CSR commitment
Adagio is a very agile brand and can adapt to any real estate project, whether it involves the takeover of existing aparthotels, reconversions (offices, residential buildings, shops, hotels, etc.) or new developments, taking account of the reversibility of infrastructures. This flexibility is always aligned with Adagio’s strong commitment to CSR (Corporate Social Responsibility), where the implementation of specific technical and operational measures ensures an improvement in the impact on the environment.
Xavier Desaulles, CEO of Adagiosays about the IHIF (International Hotel Investment Forum): “Our presence at the beginning of May at the IHIF in Berlin, a major forum for hotel investment in Europe, is a unique opportunity for ADAGIO to share with future partners the specificity of the aparthotel model and its extraordinary potential. As a European leader, it is also and above all an opportunity to communicate our know-how and our desire for innovation in this fast-growing market segment!”
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