London – After two turbulent years, Adagio’s ambitions remain unchanged. The European market leader in the aparthotel sector continues to collaborate with other companies and is constantly on the lookout for new innovations. Adagio currently consists of three brands, with 122 aparthotels and nearly 14,000 apartments in 13 different countries.
The company plans to double its portfolio with more than 220 aparthotels worldwide by 2025. A very ambitious goal, even if Adagio has already demonstrated its ability to do so: in 2021, the brand broke all records with the opening of ten new addresses in five countries. Adagio continues its success with the recent announcement of its official partnership with its four-star aparthotel Adagio London Stratford and the famous London Stadium. Adagio’s latest significant openings include Qatar and Malta, two countries where the brand was not previously represented.
In 2023, the focus will remain on international expansion with properties planned in Abidjan, Antwerp, London and Bucharest. Nevertheless, France, the group’s original market, will also be highlighted with new openings planned in Rouen and Boulogne-Billancourt, allowing Adagio to maintain its leading position.
Booming franchise
An experienced operator of aparthotels, Adagio offers several development paths to implement its expansion strategy and achieve its objective: rental, management or franchise. Thus, the group’s expertise in the medium and long stay segment is now made available to franchise partners, this mode of operation becoming a key development axis for Adagio in France and around the world. In 2018, five Adagios franchisees are in the portfolio. In 2022, just four years later, there are now 18. There are also 15 new openings with franchise partners planned over the next three years.
Innovative concepts adapted to new needs
The strong development of Adagio is the result of the implementation of many innovative concepts meeting the new expectations of travellers. In 2021 alone, the group launched the new apartment concepts “Adagio access Living Hub” and “Adagio Smart Home”. In 2022, Adagio is launching its “Co-living design” with the first Coliving Apartment having opened in Paris in February. These innovations are in addition to the launch of “The circle”, Adagio’s concept of public space. All the new concepts can be discovered at the Adagio Paris Bercy Village, the group’s innovation laboratory.
Flexible with buildings – strong CSR commitment
Adagio is a very agile brand and can adapt to any real estate project, whether it involves the takeover of existing aparthotels, reconversions (offices, residential buildings, shops, hotels, etc.) or new developments, taking account of the reversibility of infrastructures. This flexibility is always aligned with Adagio’s strong commitment to CSR (Corporate Social Responsibility), where the implementation of specific technical and operational measures ensures an improvement in the impact on the environment.
Xavier Desaulles, CEO of Adagiosays about the IHIF (International Hotel Investment Forum): “Our presence at the beginning of May at the IHIF in Berlin, a major forum for hotel investment in Europe, is a unique opportunity for ADAGIO to share with future partners the specificity of the aparthotel model and its extraordinary potential. As a European leader, it is also and above all an opportunity to communicate our know-how and our desire for innovation in this fast-growing market segment!”
About Accor
Accor is a leading global hotel group comprised of more than 5,300 properties and 10,000 food and beverage locations in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, premium, midscale and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unrivaled position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, of which Accor holds a majority stake. Ennismore is a creative hospitality company with a global collective of entrepreneurial, founder-driven brands with purpose at their heart. Accor has an unrivaled portfolio of distinctive brands and approximately 260,000 employees worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily life companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group focuses on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusiveness. Founded in 1967, Accor SA is headquartered in France and is listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticker: ACCYY) in the United States. For more information, visit group.accor.comor follow Accor on Twitter, Facebook, LinkedInand instagram.
