The momentum of the famous Accor Mercure brand in Australia continues with the Group’s addition of nine Mercure hotels to its collection, after Historic hotel portfolio management agreement between Accor and Salter Brothers with a leading link to ESG results.
With the acquisition of the Travelodge portfolio by Salter Brothers now complete, a total of 10 hotels have joined the Accor portfolio, including nine Mercure hotels and one ibis Styles property in Sydney’s CBD.
The addition of these nine Mercure hotels expands the Mercure brand from 44 properties in Australia to 53, making Mercure the largest and fastest growing global midscale brand in Australia.
Accor Pacific General Manager Sarah Derry said: “We are delighted to add these great hotels to our portfolio. The hotels are located in popular central locations and in the best metropolitan areas. Properties will have access to our powerful network and we are working closely with our partners Salter Brothers to rejuvenate properties and set them up for success.
“We continue to focus on expanding Accor’s presence in the Pacific region. Accor has one of the most attractive brand portfolios in the world, which positions us well to continue to offer more choice and more experiences to leisure and business travelers.
In an Australian first, the management agreement includes an innovative cutting-edge link to ESG results.
Paul Salter, managing director of Salter Brothers, said: “Salter Brothers and Accor are committed to leading the way with ESG hotel benchmarks and our agreement will allow us to work together to structure performance against objectives, which are linked to business results. With rising energy costs, the importance of ESG hotel credentials is more important than ever and we look forward to establishing these targets with Accor as they come into full effect with the portfolio.
Accor hosts the following 10 hotels in Sydney, Melbourne, Brisbane, Perth and Newcastle:
- Mercure Brisbane Garden City
- Mercure Newcastle City
- Mercure Sydney Bankstown
- Mercure Sydney Blacktown
- Mercure Sydney Macquarie Park
- Mercury Sydney Manly Warringah
- Mercure Downtown Sydney
- Mercure Melbourne South Shore
- Mercury Perth-on-Hay
- ibis Styles Sydney Central
From luxury to budget, Accor has over 340 hotels, resorts and apartments to choose from in Australia, including international brands such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel , Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget.
ABOUT THE SALTER BROTHERS
Salter Brothers is an Australian global fund manager focusing on hotels, real estate, private equity and credit, with group assets under management of over $2 billion. The company’s hospitality platform was established in December 2015 and has established a track record of acquiring, developing and managing high-quality hotel assets in Australia and the United States, with its associated holding entities currently comprising over of 4,700 hotel rooms in 20 hotels.
Accor is a leading global hotel group comprised of 5,300 properties and 10,000 food and beverage locations in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, premium, midscale and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unrivaled position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, of which Accor holds a majority stake. Ennismore is a creative hospitality company with a global collective of entrepreneurial, founder-driven brands with purpose at their heart. Accor has an unrivaled portfolio of distinctive brands and more than 230,000 employees worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group focuses on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusiveness. Founded in 1967, Accor SA is headquartered in France and is listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticker: ACCYY) in the United States. For more information, visit group.accor.comor follow Accor on Twitter, Facebook, LinkedInand instagram.
Accor Communications Director, Pacific