Accenture Interactive becomes “Accenture Song”
April 28, 2022
Professional services giant Accenture has renamed its interactive customer experience and analytics business “Accenture Song”, which it says will “enhance synergies” in product innovation, experience design, marketing and trade.
The company combines human and business insights with technology to deliver a systematic approach to designing, launching and scaling new products, services and customer/employee experiences. It has recently expanded its portfolio with acquisitions of Brazilian CX solutions and commerce firm Experity, French marketing analytics and consultancy firm Sutter Mills, service design and strategy research firm based in Mexico INSITUM and Amsterdam-based data-driven digital marketing agency. Digital storm.
“Song” will offer services from ideation to execution: growth, design of products and experiences; technology and experience platforms; creative, media and marketing strategy; and the orchestration of campaigns, content and channels. Division CEO David Droga (pictured) said the new name “symbolizes the post-pandemic growth journey” the company is on with its customers.
Droga adds, “To capture the next waves of growth, companies must operate at the speed of life, continually demonstrating their relevance to their customers, their people and the world at large. Combining the forces of creativity and technology not only helps us see problems differently, but also solves them with simplicity and scale. As Accenture Song, our opportunities are limitless, for both our clients and our people.