16-year-old athleisure brand F5 raises AED 30,000 for children’s education in first six months


The UAE Red Crescent supports children’s education by providing schools with the necessary teaching materials and learning aids, such as computers and tablets. This campaign provides support to vulnerable students, orphans and determined individuals who have been academically affected during the COVID-19 pandemic. The teaching material includes electronic devices, which will allow them to continue their studies at a distance.

Founder Sarisha Ved said, “I am more than grateful to the F5 team for bringing my vision to life and making sustainable clothing accessible to everyone across the CCG while still being on trend. F5’s mission is to create a movement where our clients can help improve the community by providing support to vulnerable children.

“Education is a powerful tool that can open the door to new opportunities and improve the quality of life, and F5’s mission is to be a catalyst in their journey by investing in the local community, while ensuring the protection of our planet. We look forward to continuing to support these transformative educational programs with Emirates Red Crescent. ”

The initiative falls under the “Emirates Fund, the Fatherland of Mankind”, led by the UAE Red Crescent Authority, the National Authority for Emergency, Crisis and Disaster Management, and in coordination with associations and charitable and humanitarian organizations in the country. The project aims to strengthen the educational resources of vulnerable students such as orphans and determined people.

Mohammed Kamal, Fundraising Department, Emirates Red Crescent Dubai said: “Education remains one of our top priorities. This initiative embodies the UAE Red Crescent’s concern to continue the educational process in the country, the logistical support and the educational arrangements that help schools carry out their educational mission and comply with the preventive and precautionary measures that apply. ‘apply, keeping social distancing regulations in mind. . It’s inspiring to have such a young entrepreneur focused on social change and sustainability as a core business strategy. We are happy to collaborate with F5 on this project and wish Sarisha Ved great success. We would like to thank Apparel Group for supporting such initiatives and for being such a valuable partner for Emirates Red Crescent over the years. “


About F5

Launched in March 2021, the local concept F5 is a sustainable fashion brand, created by 15-year-old entrepreneur Sarisha Ved. The F5 brand is the only local brand in the Apparel Group that offers a range of products such as cell phone cases, reusable masks, wallets, bags and unisex sportswear with Global Organic Textile Standard (GOTS) certificates. , Fairtrade and Global Recycling Standards, with 100% of products produced in SMETA (Sedex Members Ethical Trade Audit) approved facilities. All F5 products are made from organic or recycled materials, incorporating the principles of zero waste, in which the materials, including mobile cases and plastic used for packaging, are compostable.

About the Emirates Red Crescent

The Emirates Red Crescent is a voluntary humanitarian organization that supports official authorities in times of peace and war. The authority was founded in Abu Dhabi in 1983 with the support of the late Sheikh Zayed bin Sultan Al Nahyan and was internationally certified as a member of the International Federation of Red Cross and Red Crescent Societies in 1986. Our objectives include: law, Raising awareness and educating about health, Saving people from the effects of disasters, Establishing projects for the good of those in need: orphans, widows, elderly and people with special needs and Attracting talents for volunteer work. The UAE Red Crescent provides services such as cash assistance, humanitarian aid, health assistance and social assistance.

About the clothing group

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of enthusiastic shoppers through its more than 1,750 stores and more than 75 brands across all platforms employing 16,500 multicultural people on four continents.

The clothing group established its strong presence not only in UAE, Kuwait, Bahrain, Oman and Saudi Arabia, but opened successful market entry doors in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. In addition, clear strategies are in place to penetrate emerging markets such as Hungary, Pakistan, Egypt and the Philippines.

Apparel Group operates brands around the world, originating in the United States, Canada, Europe, Australia, Asia and includes leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals, and more.

Apparel Group owes its incredible growth to the vision and guidance of its dynamic Founder and President, Sima Ved, who has strengthened the company since its inception over the past two decades.

© Press release 2022


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